The Import of Differential Traditional Mode of Dressing in Campaign Poster Designs as Leverages to Gain Electioneering Advantages by Political Parties in Nigeria

In Graphics design production, there are established modes of practices which have been established over the years, be it a simple hand stenciled banner, to the creation of crests on fabrics by screen printing or by the new, more sophisticated, method of printing by direct imaging, designers have always focused on the adoption of elements and principles of design as the basis to put the design rubrics together. But more than that, the entire breadth of design creation is often taken beyond the mundane of the simple rudiments. This paper, therefore, focused on a new phenomenon of personality induced impetus which became a noticeable trend on the production of political campaign posters in Nigeria. The paper delved into the historical appearance of campaign posters in Nigeria across the major political epochs, it was found out that the Nation’s political imbalance from divergent tribal regions was a primary flare which festered the personality induced visuals on posters in order to douse political tensions. Three major presidential candidates’ campaign posters were purposively selected for scrutiny from the 2023 Nigeria’s General election and the Art historical method of visual art criticism was adopted to appraise the posters and the practice of the Graphics designers. The paper concluded by ideating the inseparability of the role of art from the dictates of the society.