Analysis of the Factors Affecting the Performance and Success of Rural-Women Entrepreneurs: Evidence from North Eastern Nigeria

This study analyzed the factors affecting the performance and success women entrepreneurs in North Eastern Nigeria. The study adopted a descriptive survey research design with the samples of 283 rural women entrepreneurs selected from the study area comprising twelve (12) LGAs within the six states in the using purposive sampling. The study applied frequency, percentage, mean and standard deviation in analyzing the data. The results of the analysis revealed that, lack of access to loan; finances, mobility and higher tax rate are the major obstacles that affect the women entrepreneurs particularly within the rural areas of the North Eastern region of Nigeria. The study also found that; absence of government supports, grants and suitable credits facilities, are the economic factors that affect the performance of such entrepreneurs. Finally, from the results it was discovered that, societal attitudes, domestic violence, illiteracy and lack of awareness are the socio-cultural factors that negatively affects the performance and successes of women entrepreneurs in the region. From the results, the study recommends that, government at all levels, religious institutions, private sector and other stakeholders should jointly provide enabling environment for women entrepreneurs particularly within the rural areas of the North Eastern part of Nigeria.