Linguistic hegemony and the minority languages battle for the Zimbabwean broadcasting space: A case of ZBC Television and National FM

Zimbabwe is a multi-cultural nation with diverse ethno-linguistic groups. The country’s minority ethnic groups, however are under severe threat of extinction. The effective use of minority languages in the media, significantly contributes to efforts aimed at saving these languages. Drawing on the theory of Hegemony, the study focuses on linguistic hegemony and the representation of minority languages in the broadcasting media, using ZBC Television and National FM as case studies. The data was gathered using questionnaires, in-depth interviews and content analysis. This study argues that, minority languages have not been afforded adequate space, at both ZBC Television and National FM. The study therefore, advocates for the radical transformation of the entire minority language representation policies and programming structures at both broadcasting stations. It further proposes the establishment of community radio stations, as a long term solution to the under-representation of minority languages in the Zimbabwean broadcasting media.