Identifying Research Gaps and Developing a Nomological Framework on Green Innovation and Competitive Advantage

The main objectives of the article are to identify research gaps on green innovation and competitive advantage and develop a nomological framework. The desk research strategy used to achieve the objectives. The literature survey was based on the articles which were found in databases such as Emerald, JSTOR, Scopus, EBSCO Host, Oxford University Press, Sage, Research Gate, and Wiley Online Library, from the year 2000 to 2022. 500 articles were rejected grounding that those are not directly relevant to the field of green innovation, available without full text, and not scientific. 84 articles were selected as the sample of the study. 10 research gaps were identified and among them, two gaps (1 and 2) were considered as empirical gaps while the other five gaps (3,4,5,6,and 7) were theoretical gaps. The last three gaps (8, 9, 10) were contextual gaps, sector-wise (service sector) gaps, and methodological gaps. Based on the identified research gaps, a nomological network was developed for further empirical studies. This study is limited to conceptual model development; however, shade a new light on green innovation by injecting a theoretical perspective into the emerging field of green innovation. This study donates an important contribution to the body of knowledge on green innovation because it addresses significant knowledge gaps amongst relationships and the effects of identified variables, which have not been previously discovered. Further, it has presented vibrant contributions to managers of the apparel industry and policymakers to depth-understanding of the concept of green innovation and competitive advantage.