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Enhancing Communicative Competencies and Media Literacy in Sri Lankan University System

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  • Ruwini Prasadini Dharmawardene

    (Business Communication Unit, Faculty of Management Studies and Commerce, Sri Jayewardenepura University, Sri Lanka)

Abstract

Using a skills-based approach, this study investigates the Communicative Competencies (CC) and Media Literacy of lecturers in two multi-ethnic Universities in Western Province, Sri Lanka. A focus group method was used in the study. The findings revealed that: (1) lecturers have an appropriate level of access to media and information technologies; (2) lecturers have little understanding of media and information technology principles and theories; (3) lecturers lack basic knowledge and technology proficiency to evaluate and critically analyse media; and (4) content creation is limited. Various cultural, structural, organizational, and technological constraints limit CC and Media Literacy. It has suggested that the University administrations recognize the importance of CC and Media Literacy education and provide CC and Media Literacy to lecturers and students for them to co-create independent life-long learning.

Suggested Citation

  • Ruwini Prasadini Dharmawardene, 2023. "Enhancing Communicative Competencies and Media Literacy in Sri Lankan University System," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(2), pages 1013-1020, February.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:2:p:1013-1020
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    References listed on IDEAS

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    1. Audrey Yue & Elmie Nekmat & Annisa R. Beta, 2019. "Digital Literacy Through Digital Citizenship: Online Civic Participation and Public Opinion Evaluation of Youth Minorities in Southeast Asia," Media and Communication, Cogitatio Press, vol. 7(2), pages 100-114.
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