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Establishing the Moderating Effect of Social Norms on the Relationship between Entrepreneurship Education and Entrepreneurial Intent of Graduating University Students in Western Uganda

Author

Listed:
  • Dr. Nuwatuahire Benard

    (Valley University of Science and Technology)

  • Mubehamwe Janan

    (Valley University of Science and Technology)

  • Prof. Emmanuel Karoro

    (Valley University of Science and Technology)

Abstract

This study established the moderating effect of social norms on the relationship between entrepreneurship education and entrepreneurial intent of graduating university students in Western Uganda. The study adopted cross-sectional and causal-comparative research designs on a sample of 435 graduating students in Western Uganda. Descriptive results revealed that students entrepreneurial intent (x̅ = 3.03) was good and entrepreneurial education (mean = 2.96) was also good 0n the other hand, social norms (mean = 2.34) were poor. Inferential results revealed that social norms had a direct positive significant relationship with entrepreneurial intent (β = 0.219, p = 0.000

Suggested Citation

  • Dr. Nuwatuahire Benard & Mubehamwe Janan & Prof. Emmanuel Karoro, 2023. "Establishing the Moderating Effect of Social Norms on the Relationship between Entrepreneurship Education and Entrepreneurial Intent of Graduating University Students in Western Uganda," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(11), pages 1424-1433, November.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:11:p:1424-1433
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    References listed on IDEAS

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    1. Dr. H. C. Kothari, 2015. "Social Norms and Reward System Affecting Entrepreneurial Intention," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 10(1), pages 20-25, April.
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