Radio Campaigns on Covid-19 and Bayelsa State Residents Compliance to Safety Protocols

This research examined Radio Campaigns on Covid-19 and Bayelsa State Resident’s Compliance to the Safety Protocols. Based on the misinformation, some residents believe that Corona-virus was a ‘white-man’s diseases. Hence, the study ascertains the level of resident’s awareness, exposures; knowledge gained, compliance and constraints to compliance. Findings show that there was a high level of awareness by residents and were regularly exposed to radio messages on Covid-19 safety protocols such as; the use of nose mask, social distancing etc. However, the level of knowledge gained by the residents on Covid-19 safety protocols was insignificant; the level of compliance was low and that religion, culture and language stood as constraint to effective compliance. The study concludes that radio campaigns performed inadequately to enhance knowledge and herald compliance to the covid-19 safety protocols among Bayelsa state residents and recommended that the media employ experts with proven track records in Behavioral Change Communication (BCC), use variety of communication strategies and combination of media channels to frame issues on health by designing and disseminating also, pictorial and audio-video messages on Covid-19 safety protocols as well as using language(s) well understood by the residents and also, that religious and opinion leaders be targeted to properly educate their members on the dangers of non-compliance to Covid-19 safety protocols.