Improving the Academic Services of As-Syafi’iyah Islamic University, Jakarta, Indonesia, through the Evaluation of Students’ Satisfaction

The purpose of this evaluation research is to study and obtain empirical data about the level of satisfaction of students for academic services that have implications for efforts to improve academic services, which can improve the reputation of the university. The research method used survey methods with an affordable population of about 4000 students of As-Syafi’iyah Islamic University, Jakarta, Indonesia. The sampling was done randomly with 733 respondents. The results of the study showed: a) the average assessment of student satisfaction with the University’s academic services in the category of ‘satisfied’ with an average assessment score = 3.8697 and this score still needs to be increased to 5.0 to improve the academic services of the University which have implications for improving the reputation of the university; b) The quality of academic services has a strategic role in meeting student satisfaction which has an impact on the emergence of high loyalty to the University, and it is expected that these students can be a ‘mouth promotion’ for the University; c) academic services that need to be improved include the ability and care of education personnel in providing quality & fast service; the ability and concern of the manager/leader and education staff of the Study Program/Faculty in providing quality academic services, and adequacy, accessibility & quality of supporting facilities of academic activities of students; d) The characters empathy, sympathy, and sharing must be strived to grow and develop into an inherent and settled character among education personnel or lecturers.