An Assessment of the Inhibitors of Electronic Business Adoption in the Zimbabwean Service Sector

Electronic commerce is being used by businesses in Zimbabwe as a means of increasing profitability and productivity. While there are numerous advantages to electronic business adoption, there are also numerous barriers to this growth. The study examines the barriers to implementing electronic business in Zimbabwe’s service industry. A field survey of senior information technology executives was performed to investigate the barriers to electronic business adoption. The underlying structural characteristics of inhibitors impacting the adoption of electronic business were determined using a sample of 100 CEOs. The research was conducted in a qualitative manner. The study used a method called purposeful sampling. As research tools, in-depth interviews were used. The findings reveal that insufficient infrastructure and a lack of confidence are the main barriers to electronic business adoption. As research tools, in-depth interviews were used. The findings reveal that insufficient infrastructure, a lack of trust, and a lack of security are the main barriers to electronic business adoption. It was suggested that large investments in infrastructure, a secure and reliable internet, and global awareness be used to boost electronic business adoption.