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Bottom of the Pyramid – A working paper to understand whether globalization is bad for the poor

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  • Mishra, Ganesh Prasad

    (Professor Birla Institute of Technology Mesra Ranchi Off campus Jaipur, India)

  • Mishra, Kusum Lata

    (Associate Lecturer Birla Institute of Technology Mesra Ranchi Off campus Jaipur, India)

Abstract

There is great interest to understand whether “Bottom of the Pyramid†(BOP) approach is good or bad for poverty alleviation. The area lying at the bottom of the “Bottom of the pyramid†epitomizes those populations that make transaction in the market that are informal and unstructured. This area has become the pivot of attraction as maximum of the corporate want to target this area for marketing their products. Maximum authors have also started doing a lot of research in this area. There is a growing debate in this area whether BOP has been able to eradicate poverty from the region or not. The purpose of this paper to show case those feature that makes it different from other methods of uprooting poor and the poverty.

Suggested Citation

  • Mishra, Ganesh Prasad & Mishra, Kusum Lata, 2022. "Bottom of the Pyramid – A working paper to understand whether globalization is bad for the poor," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(10), pages 188-192, October.
    • Handle: RePEc:bcp:journl:v:6:y:2022:i:10:p:188-192
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    References listed on IDEAS

    as
    1. Sandeep Goyal & Bruno S Sergi & Mahadeo Jaiswal, 2015. "How to Design and Implement Social Business Models for Base-of-the-Pyramid (BoP) Markets?," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 27(5), pages 850-867, December.
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