IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v5y2021i7p296-299.html
   My bibliography  Save this article

Adoption of Agricultural Innovations: The Effectiveness of Communication Channels Used in the Diffusion of Zero Grazing among Dairy Farmers in Bureti Sub County, Kericho County, Kenya

Author

Listed:
  • Emily Keles Muli

    (School of Science and Technology, University of Kabianga, Kenya)

Abstract

This study was carried out to investigate the effectiveness of communication channels on the diffusion and adoption of zero grazing farming method among dairy farmers in Bureti Sub-County of Kericho County. Mixed method research approach was adopted and data was collected using observation, focus group discussions and structured interviews to provide both qualitative and quantitative data. The sample size was determined by a simplified formula provided by Yamane (1967) to obtain a sample of 396 households at 95% confidence level. The study showed that radio, TV, internet, agro-vets and ‘other farmers’ were the preferred sources of farming information among dairy farmers in Bureti Sub County. The sources used by change agents – demos/workshops, meetings/barazas and extension workers were rarely used by farmers either as sources of farming information or for decision making in the adoption of zero-grazing method. In decisions to adopt zero-grazing, the radio, the TV and internet were the preferred communication methods.

Suggested Citation

  • Emily Keles Muli, 2021. "Adoption of Agricultural Innovations: The Effectiveness of Communication Channels Used in the Diffusion of Zero Grazing among Dairy Farmers in Bureti Sub County, Kericho County, Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(7), pages 296-299, July.
    • Handle: RePEc:bcp:journl:v:5:y:2021:i:7:p:296-299
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-5-issue-7/296-299.pdf
    Download Restriction: no
    File URL: https://www.rsisinternational.org/virtual-library/papers/adoption-of-agricultural-innovationsthe-effectiveness-of-communication-channels-used-in-the-diffusion-of-zero-grazing-among-dairy-farmers-in-bureti-sub-county-kericho-county-kenya/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sammy Cheboi & Hellen Mberia, 2014. "Efficacy of Interpersonal Communication Channels in the Diffusion and Adoption of Zero Grazing Technology," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 4(9), pages 352-368, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Batizi Serote & Salmina Mokgehle & Grany Senyolo & Christian du Plooy & Samkelisiwe Hlophe-Ginindza & Sylvester Mpandeli & Luxon Nhamo & Hintsa Araya, 2023. "Exploring the Barriers to the Adoption of Climate-Smart Irrigation Technologies for Sustainable Crop Productivity by Smallholder Farmers: Evidence from South Africa," Agriculture, MDPI, vol. 13(2), pages 1-19, January.
    2. Emily Keles Muli, 2021. "Adoption of Agricultural Innovations: The Effectiveness of Communication Channels Used in the Diffusion of Zero Grazing among Dairy Farmers in Bureti Sub County, Kericho County, Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(07), pages 296-299, July.
    3. Kinya K. Kigatiira & Hellen K. Mberia & Kyalo wa Ngula, 2018. "The Effect of Communication Channels used between Extension Officers and Farmers on the Adoption of Irish Potato Farming," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(4), pages 377-391, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:5:y:2021:i:7:p:296-299. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.