Electronic Behaviour of Entrepreneurs: New Normal Perspective for Actualizing Growth and Customer Loyalty in Nigerian Businesses

Entrepreneurship basically is a medium for self-development into a strong and stable financial position through a mental conscious, creative and idealistic means of production and service rendering. This study majored at one of the approaches for which this self-development state can be embraced and improved on by means of Electronic Behavior (EB) as a concept. The study adopted a survey design method and correlational statistic specifically, Spearman correlation coefficient statistical method, with the aid of statistical package for social service (SPSS) version 25 to analyze responses elicited from questionnaire administered to 76 Entrepreneurs drawn from Rivers, Bayelsa, and Akwa Ibom States. Findings revealed a strong positive correlational relation between the set hypotheses tested, meaning that, spearman, t-test ratios and the mean score were greater than the probability measure given. Conclusion was reached from the findings that, as the environment changes with its opportunities for both increasing and decreasing efficiency of a business, so it is required for entrepreneurs to electronically behave. The recommendation was that, the gap between entrepreneurs and customers created by the environment would be closed up through the concept of EB, and entrepreneurs’ responsiveness is a significant measure to gain a lead in the competitive market.