IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v5y2021i5p410-415.html
   My bibliography  Save this article

Organizational Characteristics and Communication Effectiveness of Solar Companies in Kenya

Author

Listed:
  • Emma N. Mwai

    (Kenya Methodist University, School of Business and Economics)

  • Thomas A. Senaji

    (The East African University)

  • Wilson Muema

    (Kenya Methodist University, School of Business and Economics)

Abstract

The solar energy sector has been performing poorly in recent years. This poor performance has been attributed to factors such as making poor decisions, implementing inadequate strategies, and ineffective communication. Managers can perform their duties and responsibilities through effective communication. The purpose of this study was to examine the relationship between communication practices and the effectiveness of communication in solar companies in Kenya. A descriptive research design was adopted for this study through which information from demographic groups was gathered. A sample of 293 respondents drawn from a target population of 1224 was surveyed using a structured questionnaire to collect data. Data analysis was done using SPSS on both descriptive analysis and inferential analysis. The study revealed a β=-2.179, Wald =31.683, df=1, which is associated with a p-value of 0.001 and Exp (B) = 0.133 for the Communication channel.It is concluded that communication channels significantly influence the odds of communication effectiveness in solar companies in Kenya. It is recommended that the solar companies use reliable and high-speed communication channels to enhance communication effectiveness among solar companies.

Suggested Citation

  • Emma N. Mwai & Thomas A. Senaji & Wilson Muema, 2021. "Organizational Characteristics and Communication Effectiveness of Solar Companies in Kenya," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 5(5), pages 410-415, May.
    • Handle: RePEc:bcp:journl:v:5:y:2021:i:5:p:410-415
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-5-issue-5/410-415.pdf
    Download Restriction: no
    File URL: https://www.rsisinternational.org/virtual-library/papers/organizational-characteristics-and-communication-effectiveness-of-solar-companies-in-kenya/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Badih Arnaout & Mark Esposito, 2018. "The value of communication in turbulent environments: how SMEs manage change successfully in unstable surroundings," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 34(4), pages 500-515.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Puspasari, Novita & Herwiyanti, Eliada & Pinasti, Margani & Institute of Research, Asian, 2021. "Barking Up the Wrong Tree: SMEs' Perception of Tax using the ZMET Method," OSF Preprints 8f4kp, Center for Open Science.
    2. Said Yousef Dwikat & Darwina Arshad & Mohd Noor Mohd Shariff, 2022. "The Influence of Systematic Strategic Planning and Strategic Business Innovation on the Sustainable Performance of Manufacturing SMEs: The Case of Palestine," Sustainability, MDPI, vol. 14(20), pages 1-26, October.
    3. Albanus Kioko Mutuku & Betty Nzula Kiilu & Philiph Mathuku & Daniel O. Auka, 2022. "Effect of Entrepreneurial Skills on Organizational Performance of Small and Medium Enterprises in Nakuru City-Kenya," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 156-173.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:5:y:2021:i:5:p:410-415. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.