The Impact of Hospitality and Tourism Marketing on Nigeria Economy: Empirical Analysis

The impact of hospitality and tourism on the GDP of a nation cannot be over-emphasized. However, tourism is expected to be a significant contributor to country’s GDP in the future and have impacts on infrastructural development. This study investigated the impact of hospitality and tourism marketing on Nigeria economy. The area of study covers (2) tourist center’s each from Lagos State and Cross River State in Nigeria. The study employed primary data collected in ensuring that valuable data were obtained for the data analysis. A total number of one hundred and twenty (120) copies of questionnaire were administered to staff of the selected tourist Centre’s for which (80) returned were used for analysis. After cleaning and sorting the copies of the accepted questionnaire they were fed into the statistical package for social science (SPSS). The questionnaire was structured in line with the research objectives, questions and hypothesis of the study. The Pearson product moment correlation coefficient was used to confirm formulated hypotheses. Among the finding were that hospitality and tourism has poor contribution on Nigeria economy GDP. Also, tourism marketing skills of Nigeria is below average. The study concluded that if tourism sector is properly harnessed it will generate reasonable revenue to government, and recommended that government should provide adequate funds through budgetary allocation and financial aids to tourism Management for effective promotion of tourism in the states