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Mobilising Social Actors for Action in the Campaign Speech of President Paul Biya to the Population of the Far-North Region 29 September 2018

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  • Joefrey Ngha Fuh Nji, PhD

    (The University of Maroua)

Abstract

This paper seeks to investigate how Paul Biya uses langauge to galvanise social actors in his campaign speech to the population of the Far-North Region, to mobilise them for action during the Presidential elections on the 7th of October 2018. In this speech he makes use of praise and promise listing, nomination strategies and anthroponym to ignite hope in the people so that they can give him the necessary support on the election day. He sounds more inclusive in his discourse as realised by the use of the pronouns ‘You’, ‘We’ and ‘Us’. Meanwhile to a larger extent it is the personal pronoun ‘I’, and ‘Me’ that predominates. The discourses were mostly focused on development and revamping the area in the economic domain. The results have equally proven that Paul Biya in this campaign speech like in his end of year speeches and February 10th address to the youth is usually replete of praise and promise listing which leaves much to be desired.

Suggested Citation

  • Joefrey Ngha Fuh Nji, PhD, 2020. "Mobilising Social Actors for Action in the Campaign Speech of President Paul Biya to the Population of the Far-North Region 29 September 2018," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 4(7), pages 01-06, July.
    • Handle: RePEc:bcp:journl:v:4:y:2020:i:7:p:01-06
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