IDEAS home Printed from https://ideas.repec.org/a/bco/ncafaa/v7y2022p1-12.html
   My bibliography  Save this article

Effects of Risk Taking on the Market Share of SMEs in Ado-odo/Ota, Local Government Area, Ogun State, Nigeria

Author

Listed:
  • Henry E. Samuel

    (Department of Business Administration, College of Mgt. & Social Sciences, Philomath University, Kuje, Abuja, Nigeria)

  • Olugbemisola W. Samuel

    (Maryland Global Initiatives Corporation, Nigeria)

Abstract

In Nigeria, small and medium†sized businesses are often regarded as a powerful engine for economic growth and development. Small businesses must take measured risks in order to grow their market share. For SMEs to build a robust market share there is need for calculated risk taking. Hence, this study examined the effect of risk taking on market share of selected SMEs in Ado†odo/Ota, Ogun state. This survey included 153 respondents who were either firm owners, managers, supervisors, or employees of selected SMEs. The frequency distribution table and the multiple regression technique were used in SPSS version 23 for the analysis. According to the findings, more than half of the SMEs (115, 77.2 %) have only been in business for less than five years and are predominantly (52, 34.9%) in the age range 33†37. The data also demonstrate that there is a link between taking risks and a small business's market share. The R†value was 0.58, indicating that the risk indicators used in the study explained 58 % of the variation in the outcome variable. The F†statistic was 18.3; P=0.000, according to the ANOVA table. This suggests that the four risk indicators have a huge impact on market share when taken together. Among the four factors, willingness to pursue a promising new strategy (t-statistic= 7.8; p 0.01) and ability to foster a risk†taking culture in the workplace (t†statistic = 2.2; p0.05) had the greatest impact on employee satisfaction.

Suggested Citation

  • Henry E. Samuel & Olugbemisola W. Samuel, 2022. "Effects of Risk Taking on the Market Share of SMEs in Ado-odo/Ota, Local Government Area, Ogun State, Nigeria," New Challenges in Accounting and Finance, EUROKD, vol. 7, pages 1-12.
    • Handle: RePEc:bco:ncafaa::v:7:y:2022:p:1-12
    DOI: 10.32038/NCAF.2022.07.01
    as

    Download full text from publisher

    File URL: https://api.eurokd.com/Uploads/Article/128/NCAF.2022.07.01.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.32038/NCAF.2022.07.01?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bco:ncafaa::v:7:y:2022:p:1-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sara Gunen (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.