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Modernség és desztinációmenedzsment

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  • Semsei Sándor

Abstract

Destination management as a „procedure” has become one of the most successful tourism management models in the last 30-40 years, and not by accident. It became a very necessity, logical and inevitable answer to the changes in the post-modern times’ demand and supply. On the demand side, the more complex, multi-optional and delicate experience expectations, the more sophisticated and complex supply, forming bigger geographical regions. On the supply side the main aim is to create a regional brand based on a strongly featured tourism supply following the above principles against the numerous competitors. Visitors in the (near) future, as we foresee now, can only be targeted by a complex, strategic entrepreneurial, market-oriented and integrated socio-economic approach. It seems that only new forms of destination-management models can provide a solution in the tourism industry which help us to progress toward the postmodern world’s newest era.

Suggested Citation

  • Semsei Sándor, 2017. "Modernség és desztinációmenedzsment," Prosperitas, Budapest Business University, vol. 4(2), pages 70-80.
    • Handle: RePEc:bbs:prospe:v:4:y:2017:i:2:p:70-80
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