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Is Love In The Air?

Author

Listed:
  • ERIKA KULCSAR

    (Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania)

  • BRIGITTA BOGYOR

    (Bachelor of Economics, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania)

  • MARIA DENISA CSIKI

    (Bachelor of Economics, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania)

  • EDINA TOROK

    (Bachelor of Economics, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

Love and romance have always been very popular in the history of mankind, as a result of which participation in romantic tourism is not new to tourists. The best known types are the wedding and honeymoon tourism. It is also a known fact that changes in the macro environment have a significant impact on tourism. Terrorist acts, particular speeches of a politician, the instability of the political environment, forms of governments can affect the number of tourists visiting a given country. Of course, the natural environment can also significantly influence the entrepreneurial spirit of tourists, not only in a negative but also in a positive way: disaster tourists travel specifically to places where there has already happened or may happen a natural disaster. However, a pandemic is a phenomenon which impact on tourism is a dramatic one. The aim of this paper is to answer the following questions: (1) can the demand for romantic tourism be perceived via advertising campaigns made during the pandemic? Furthermore, (2) what are the criteria of differentiation of the most popular four-star hotels for wedding venues or accommodation compared to their rivals? More specifically, what can create the added value of hotels?

Suggested Citation

  • Erika Kulcsar & Brigitta Bogyor & Maria Denisa Csiki & Edina Torok, 2021. "Is Love In The Air?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2021_1_4_kulcsar
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    File URL: https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2021.pdf
    File Function: Revised version, 2021
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    More about this item

    Keywords

    destinations; wedding and honeymoon tourism; advertisements; hotels;
    All these keywords.

    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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