IDEAS home Printed from https://ideas.repec.org/a/bbn/journl/2018_1_2_marinescu.html
   My bibliography  Save this article

Online Trends For Smes In The Tourism Industry

Author

Listed:
  • NICOLAE MARINESCU

    (MTSAI Department, Transilvania University of Brasov, Romania)

Abstract

The aim of this paper is to emphasize the role of the internet and especially of modern online instruments for small and medium-sized enterprises (SMEs) operating in tourism. First, the literature review reveals the most important trends concerning the implications generated by the rise of the internet as a business tool for tourism SMEs. SMEs in the tourism market confront themselves with fierce competition from large companies. However, the advent of online marketing generates important opportunities to be seized by SMEs and often a level-playing field. The material is developed around the adoption and usage of the internet and ICT by tourism SMEs. The up-to-date online instruments available to tourism SMEs are explored and investigated in detail, revealing thus interesting findings about the benefits SMEs can reap when they approach the online environment. The paper ends with some conclusions concerning the possibilities opened up by online instruments for tourism SMEs. Finally, a specific set of measures is suggested for improving the online presence of SMEs.

Suggested Citation

  • Nicolae Marinescu, 2018. "Online Trends For Smes In The Tourism Industry," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2018_1_2_marinescu
    as

    Download full text from publisher

    File URL: https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2018.pdf
    File Function: Revised version, 2018
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    SMEs; tourism; internet; ICT; online;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2018_1_2_marinescu. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cornelia Pop (email available below). General contact details of provider: https://edirc.repec.org/data/fbubbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.