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Investigating The Image Of A Tourist Destination: The Case Of Saariselkä

Author

Listed:
  • CRISTINA VIJOLI

    (KONE Oyj, Espoo, Finland)

  • NICOLAE MARINESCU

    (MTSAI Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

Abstract

This paper emphasizes the importance of defining a precise image for a tourist destination. We review first the main contributions in the literature on tourist destinations and their marketing. Then, we outline the methodology of a marketing research conducted in Saariselkä, a resort located in northern Finland. The results of the research provide interesting insights on how the image of this particular destination is perceived by tourists. The findings of the research also enable us to draw several conclusions which may prove useful for an enhanced efficiency of the promotional efforts.

Suggested Citation

  • Cristina Vijoli & Nicolae Marinescu, 2017. "Investigating The Image Of A Tourist Destination: The Case Of Saariselkä," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2017_1_1_vijoli
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2017.pdf
    File Function: Revised version, 2017
    Download Restriction: no
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    More about this item

    Keywords

    tourist destination; marketing research; online promotion;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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