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THE IMPORTANCE OF ONLINE PROMOTION FOR TOURISM SMEs

Author

Listed:
  • NICOLAE MARINESCU

    (Assoc. Prof. Dr., MTSAI Department, Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

  • CRISTINA FRINCU

    (Economist, Graduate from the Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

Abstract

This paper aims to emphasize the importance of online promotion for small and medium-sized enterprises (SMEs) operating in the hospitality sector. There are several online promotion tools available to tourism SMEs. We review first the main characteristics of the most common tools. Then, we outline the research method of a marketing study conducted on owners of touristic pensions in Brasov County, Romania. The results of the research provide interesting insights about the attitude and behaviour of owners of pensions regarding the importance of online promotion, the budget they are willing to spend on such an activity and the most important practices they engage in, considering advertising on the web. The results of the research enable us to draw several conclusions and formulate some recommendations about the ways touristic pensions should be promoted.

Suggested Citation

  • Nicolae Marinescu & Cristina Frincu, 2015. "THE IMPORTANCE OF ONLINE PROMOTION FOR TOURISM SMEs," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2015_1_2_marinescu
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2015.pdf
    File Function: Revised version, 2015
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    Citations

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    Cited by:

    1. Veronica Digiorgio, 2016. "Impact of promotional tools on reservation channels management: a descriptive model of Italian accommodation facilities," Information Technology & Tourism, Springer, vol. 16(4), pages 347-373, December.
    2. Codruta Adina Baltescu, 2017. "Green Marketing Strategies Within Romanian Tourism Enterprises," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 4, pages 83-89, August.

    More about this item

    Keywords

    tourism; SMEs; internet; online promotion;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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