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Innovation In Rural Tourism – Evidence From Cluj County

Author

Listed:
  • VALENTIN TOADER

    (Department of Hospitality Services, University Babes-Bolyai, Cluj-Napoca, Romania)

  • OANA ADRIANA GICA

    (Department of Hospitality Services, University Babes-Bolyai, Cluj-Napoca, Romania)

Abstract

Innovation in rural tourism represents a source both for increasing productivity and for improving tourists’ satisfaction as well. The main benefits reported by innovators are a significant increase in the number of tourists and in the length of stay, while the others are struggling to attract tourists. The purpose of this paper is to analyze the innovation activities implemented by the units acting in Cluj County’s rural tourism. We applied a semi structured interview with business owners based on OECD approach of innovation. We focused on the identification of innovative activities (product innovation, process innovation, organizational innovation and marketing innovation) and on the innovation’s sources, obstacles and results. We also tried to describe the profile of the innovator in terms of age, level of studies, experience in tourism before starting the business or training in tourism.

Suggested Citation

  • Valentin Toader & Oana Adriana Gica, 2014. "Innovation In Rural Tourism – Evidence From Cluj County," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2014_2_4_toader
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2014.pdf
    File Function: Revised version, 2014
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    Cited by:

    1. Ana Ispas & Elena Nicoleta Untaru & Adina Nicoleta Candrea, 2019. "Environmental Management Practices within Agritourism Boarding Houses in Romania: A Qualitative Study Among Managers," Sustainability, MDPI, vol. 11(14), pages 1-25, July.

    More about this item

    Keywords

    product innovation; process innovation; organizational innovation; marketing innovation; rural tourism;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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