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Tourists’ Intentions To Support Environmental Initiatives In Mountain Destinations: The Case Of Poiana Brasov, Romania

Author

Listed:
  • ANA ISPAS

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

  • CRISTINEL CONSTANTIN

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

  • ADINA NICOLETA CANDREA

    (Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania)

Abstract

Considering the fact that international consumers are being increasingly ecologically conscious, the present study aims to capture tourists’ intentions to support environmental initiatives in a Romanian mountain destination, namely Poiana Brasov. Using a quantitative research method, a total of 331 tourists have been interviewed in their accommodation location. The main variables of the research refer to the following issues: tourists’ interest in supporting environmental initiatives in the visited destination, the type of environmental initiatives they would participate in, the profile of the environmentally friendly tourists in Poiana Brasov and tourists’ interest in donating funds for conservation projects. The results of this study outline the necessity for a responsible management of both the destination and tourism services providers in Poiana Brasov, in order to meet tourists’ interest to participate in environmental initiatives.

Suggested Citation

  • Ana Ispas & Cristinel Constantin & Adina Nicoleta Candrea, 2013. "Tourists’ Intentions To Support Environmental Initiatives In Mountain Destinations: The Case Of Poiana Brasov, Romania," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2013_4_1_ispas
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2013.pdf
    File Function: Revised version, 2013
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    Citations

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    Cited by:

    1. Mihaela Simona Moise & Irene Gil-Saura & Maja Šerić & Maria Eugenia Ruiz Molina, 2019. "Influence of environmental practices on brand equity, satisfaction and word of mouth," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 646-657, November.

    More about this item

    Keywords

    expected environmental initiatives; mountain destination; environmentally-friendly tourists; profile;
    All these keywords.

    JEL classification:

    • Q59 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Other
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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