IDEAS home Printed from https://ideas.repec.org/a/bbn/journl/2011_2_5_marinescu.html
   My bibliography  Save this article

Regional Policy In Practice: The Case Of The Brasov Metropolitan Area

Author

Listed:
  • NICOLAE MARINESCU

    (MTSTI Department, Faculty of Economic Sciences, Transilvania University of Brasov, Romania)

Abstract

This paper analyzes the implementation of regional policies in practice, by means of a case study conducted on the city of Brasov. Sibiu closed its mandate as the European capital of culture in 2007 successfully. In order to follow Sibiu’s path, Brasov looked the future with the following aim in mind: to develop an integrated strategy for a metropolitan area. This area will include 1 city, 5 towns and 8 villages, summing up to about 400,000 inhabitants. Public authorities representing the involved entities have reached the conclusion that their interests concerning economic and social welfare as well as environmental protection converge. As follow, a strategy for the sustainable development of Brasov’s metropolitan area for 2007-2013 has been designed. This strategy is supported by means of more than 80 projects, financed through national and EU sources. Due to the strong tourism potential of the area this paper focuses mainly on the tourism section of the strategy and on city marketing. It defines the objectives for tourism development and highlights the current problems associated with tourism in the area. Accordingly, policy recommendations are issued in this field, comprising city branding, promotional activities linked to tourism, quality of tourism services, development of specific attractions and infrastructure, as well as training for employees in tourism. Hopes are that, by stimulating new ideas related to tourism, one of the expected outcomes of the cooperation between public authorities and private firms will improve policy-making in the Brasov metropolitan area

Suggested Citation

  • Nicolae Marinescu, 2011. "Regional Policy In Practice: The Case Of The Brasov Metropolitan Area," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2011_2_5_marinescu
    as

    Download full text from publisher

    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2011_2_5_Marinescu.pdf
    File Function: Revised version, 2011
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nicolae Marinescu, 2007. "Managerial Implications For Tourism Smes In The Context Of European Integration: The Case Of Brasov," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Keywords

      regional policy; metropolitan area; tourism; Brasov;
      All these keywords.

      JEL classification:

      • R1 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics
      • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2011_2_5_marinescu. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Cornelia Pop (email available below). General contact details of provider: https://edirc.repec.org/data/fbubbro.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.