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Internet Users - Statistical Picture, Comparisons And Trends

Author

Listed:
  • MIHAELA TUTUNEA

    (Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania)

Abstract

The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of the cyber consumers in order to generate coping efficient actions specific for the new medium.

Suggested Citation

  • Mihaela Tutunea, 2009. "Internet Users - Statistical Picture, Comparisons And Trends," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2009_3_19_tutunea
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    Download full text from publisher

    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_3_19_Tutunea.pdf
    File Function: Revised version, 2009
    Download Restriction: no
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    Citations

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    Cited by:

    1. Rabontu Cecilia Irina & Balacescu Aniela & Serbanoiu Dragos Valentin, 2012. "Analysis Of Inequities On Consumption Of Services In România By Residence," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 198-205, September.

    More about this item

    Keywords

    Internet; digital environment; cyber consumers; cyber marketing;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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