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The Distribution Of Goods – An Opportunity For Small And Medium Enterprises

Author

Listed:
  • IOAN POP

    (SC ”Ursus Breweries” SA, Cluj-Napoca, Romania)

Abstract

The distribution of goods will have a strategic significance in obtaining a competitive advantage by firms in the competition on the global market. In order to respond to these challenges, the management of manufacturing firms must choose the distribution channel which is not only cost efficient but which best satisfies the needs of the end consumer. In the case of beverage manufacturers, the most suitable solution is to externalize this activity to specialized firms.

Suggested Citation

  • Ioan Pop, 2007. "The Distribution Of Goods – An Opportunity For Small And Medium Enterprises," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2007_1_16_pop_i
    as

    Download full text from publisher

    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2007_1_16_Pop_I.pdf
    File Function: Revised version, 2007
    Download Restriction: no
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    More about this item

    Keywords

    manufacturer; distributor; distribution channel; economic opportunity;
    All these keywords.

    JEL classification:

    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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