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An Environmental Protection At The Enterprise Level

Author

Listed:
  • MARCELA KOŽENÁ

    (Faculty of Economics and Administration, University of Pardubice, Czech Republic)

Abstract

An environmental protection is one of the global goals of mankind nowadays. An sustainable development strategy is a new direction of an evolution that has to be used especially at a level in witch most of the environmental weight arise – in the companies. There was used a method of marketing audit for an evaluation of the company’s approach to an environmental protection that identifies a level of strategy of sustainable development application in internal and external company environment. This method was verified on the complex of Czech chosen companies.

Suggested Citation

  • Marcela Kožená, 2006. "An Environmental Protection At The Enterprise Level," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    • Handle: RePEc:bbn:journl:2006_2_1_kozena
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    File URL: http://tbs.ubbcluj.ro/RePEc/bbn/journl/2006_2_1_Kozena.pdf
    File Function: Revised version, 2006
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    More about this item

    Keywords

    sustainable development; strategy; key factors; verification; entrepreneurial environment.;
    All these keywords.

    JEL classification:

    • Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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