Facebook Traffic of the Project “Plovdiv – European Capital of Culture 2019”
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Hanna, Richard & Rohm, Andrew & Crittenden, Victoria L., 2011. "We're all connected: The power of the social media ecosystem," Business Horizons, Elsevier, vol. 54(3), pages 265-273, May.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Rydén, Pernille & Ringberg, Torsten & Wilke, Ricky, 2015. "How Managers' Shared Mental Models of Business–Customer Interactions Create Different Sensemaking of Social Media," Journal of Interactive Marketing, Elsevier, vol. 31(C), pages 1-16.
- Chen, Xuqi & Gao, Zhifeng & House, Lisa, 2016. "Own and Cross-effect of Social Media on Demand for Fresh Produce: A Case of Consumer Preference for California versus Florida Strawberry," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230137, Southern Agricultural Economics Association.
- Rizwan Raheem Ahmed & Jolita Vveinhardt & Dalia Streimikiene, 2017. "Interactive digital media and impact of customer attitude and technology on brand awareness: evidence from the South Asian countries," Journal of Business Economics and Management, Taylor & Francis Journals, vol. 18(6), pages 1115-1134, November.
- Zahra, Shaker A. & Nambisan, Satish, 2012. "Entrepreneurship and strategic thinking in business ecosystems," Business Horizons, Elsevier, vol. 55(3), pages 219-229.
- Chi Hong Leung, 2019. "Is usage of visual images in online marketing effective?," Asian Journal of Empirical Research, Asian Economic and Social Society, vol. 9(6), pages 147-156, June.
- Kristine KIRAKOSYAN, 2014. "Managerial Perspective on Social Media Implementation in Banking Industry. Comparative Study on Romanian and Mexican Banks," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(3), pages 297-311, July.
- Vasja Roblek & Maja Meško & Alojz Krapež, 2016. "A Complex View of Industry 4.0," SAGE Open, , vol. 6(2), pages 21582440166, June.
- Bastos, Wilson, 2020. "“Speaking of Purchases”: How Conversational Potential Determines Consumers' Willingness to Exert Effort for Experiential Versus Material Purchases," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 1-16.
- Moro, Sérgio & Rita, Paulo & Vala, Bernardo, 2016. "Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach," Journal of Business Research, Elsevier, vol. 69(9), pages 3341-3351.
- Juan Gabriel Martínez-Navalón & Vera Gelashvili & José Ramón Saura, 2020. "The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses," IJERPH, MDPI, vol. 17(15), pages 1-17, July.
- Xiong, Feng & Chapple, Larelle & Yin, Haiying, 2018. "The use of social media to detect corporate fraud: A case study approach," Business Horizons, Elsevier, vol. 61(4), pages 623-633.
- Dionysis Skarmeas & Constantinos N. Leonidou & Charalampos Saridakis & Giuseppe Musarra, 2020. "Pathways to Civic Engagement with Big Social Issues: An Integrated Approach," Journal of Business Ethics, Springer, vol. 164(2), pages 261-285, June.
- Veronica Scuotto & Manlio Del Giudice & Elias G. Carayannis, 2017. "The effect of social networking sites and absorptive capacity on SMES’ innovation performance," The Journal of Technology Transfer, Springer, vol. 42(2), pages 409-424, April.
- de Mattos, Claudia Aparecida & Kissimoto, Kumiko Oshio & Laurindo, Fernando José Barbin, 2018. "The role of information technology for building virtual environments to integrate crowdsourcing mechanisms into the open innovation process," Technological Forecasting and Social Change, Elsevier, vol. 129(C), pages 143-153.
- Moustaka, Vaia & Theodosiou, Zenonas & Vakali, Athena & Kounoudes, Anastasis & Anthopoulos, Leonidas G., 2019. "Εnhancing social networking in smart cities: Privacy and security borderlines," Technological Forecasting and Social Change, Elsevier, vol. 142(C), pages 285-300.
- Nicole Allison, 2013. "Going beyond on-pitch success: Fan engagement as a catalyst for growth," Birkbeck Sports Business Centre Working Papers 7, Birkbeck College, Department of Management.
- Drago Ruzic & Antun Bilos & Filip Radulovic, 2018. "Preliminary Study Of Personal Marketing In The Digital Environment: Attributes And Perception Of Internet Users In Croatia," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 209-229, june.
- Melissa R. McHale & Steward T.A. Pickett & Olga Barbosa & David N. Bunn & Mary L. Cadenasso & Daniel L. Childers & Meredith Gartin & George R. Hess & David M. Iwaniec & Timon McPhearson & M. Nils Pete, 2015. "The New Global Urban Realm: Complex, Connected, Diffuse, and Diverse Social-Ecological Systems," Sustainability, MDPI, vol. 7(5), pages 1-30, April.
- Berthon, Pierre R. & Pitt, Leyland F. & Plangger, Kirk & Shapiro, Daniel, 2012. "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy," Business Horizons, Elsevier, vol. 55(3), pages 261-271.
- Killian, Ginger & McManus, Kristy, 2015. "A marketing communications approach for the digital era: Managerial guidelines for social media integration," Business Horizons, Elsevier, vol. 58(5), pages 539-549.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2020:i:2:p:163-179. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Diana Dimitrova (email available below). General contact details of provider: https://edirc.repec.org/data/ikbasbg.html .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.