Policy Concerning the HTTP Cookies

The intensive expansion of the digital economy poses new challenges to the regulatory framework and corporate privacy policies for individuals. The enforcement of the EU's General Data Protection Regulation is triggering a new approach to the scope of personal data and the rules for their administration. There is a need for a complete reorganization of the ways in which websites study the behaviour and characteristics of online content users, which determines a change of the cookie policy out of the hidden internet area towards an unconditional need for explicit consent to their use for whatever purposes.This work provides theoretical basics about the nature and variety of HTTP cookies as a web tool. It outlines what changes result from the introduction of regulatory instruments and corporate policies for the protection and administration of the personal data of individuals in real and electronic environments. On this basis, the use of cookies in modern webpages and sites has been explored, which serves to implement varied changes in the proposed internet content to achieve conversion and the resulting economic and social effects.