IDEAS home Printed from https://ideas.repec.org/a/bas/econst/y2013i4p101-121.html
   My bibliography  Save this article

Communication Policies of the Agriculture Companies in Bulgaria

Author

Listed:
  • Lyubomir Lyubenov

Abstract

Communication policies of farms in Bulgaria: The development of marketing communications at the Bulgarian agricultural enterprises faces serious difficulties. Therefore the main objective of this study is to discover the appropriate forms for the implementation of successful marketing communications of the farms with customers and the public. The main tools for communicating with individuals, groups and organizations: public relations (PR), advertising, sales promotion, personal selling, direct marketing (DM) are analyzed in details. The wide-ranging role of agricultural policies in the field of communications activity of agricultural enterprises is explored. The possibilities of application of the communication policies of agricultural enterprises at micro, meso, macro and mega level are analyzed. It is estimated that in perspective the areas of application, tools and budgets for communication policies of agricultural enterprises should increase steadily at all levels. As the most appropriate in terms of opportunities for utilization and outcomes emerge PR and DM in combination with the Internet and the new information technologies and devices.

Suggested Citation

  • Lyubomir Lyubenov, 2013. "Communication Policies of the Agriculture Companies in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 101-121.
    • Handle: RePEc:bas:econst:y:2013:i:4:p:101-121
    as

    Download full text from publisher

    File URL: http://www.ceeol.com/aspx/issuedetails.aspx?issueid=9e61aa6f-8655-4c86-bc68-4b8dd0fe2707&articleid=9b24d9c6-f813-46f8-a4b3-e9fcb5eac08c#a9b24d9c6-f813-46f8-a4b3-e9fcb5eac08c
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lyubomir Lyubenov, 2012. "A Priori Study of Marketing Innovation Strategies of Agricultural Enterprises in Bulgaria," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 4, pages 137-153.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      JEL classification:

      • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
      • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation
      • Q18 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Policy; Food Policy; Animal Welfare Policy

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bas:econst:y:2013:i:4:p:101-121. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Diana Dimitrova (email available below). General contact details of provider: https://edirc.repec.org/data/ikbasbg.html .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.