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Increasing Role of the Corporate Image for Insuring Corporate Advantage in the Conditions of Globalization

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  • Svetoslava Kovacheva

Abstract

The development of each business – larger or smaller – today is becoming more dependent on its public communications’ level and character. Public communication is changing from indicator of perfect corporate management to a non-material company’s resource. Winning the trust of all interested parts, this resource becomes fundamental for company’s success. That is because the most important part of the modern communication company’s strategy is the creation of its corporate image.

Suggested Citation

  • Svetoslava Kovacheva, 2005. "Increasing Role of the Corporate Image for Insuring Corporate Advantage in the Conditions of Globalization," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 2, pages 78-96.
    • Handle: RePEc:bas:econst:y:2005:i:2:p:78-96
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    More about this item

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • L29 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Other
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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