Creating the model of balanced business development based on ecosystem approach

The object of research is the process of creating effective relationships between the participants of the economic system, which is based on the need to ensure its balanced development in an unstable environment. One of the most problematic places is that at present the main criterion for the effectiveness of the model for organizing relationships between participants is the economic result, other aspects of the rational creation of an ecosystem are not considered, namely: innovative, environmental, social. The study proved that considering a systematic approach allows making effective management decisions at the level of a business ecosystem, considering the results obtained by all its agents. The basis of the modelof balanced business development model is the transition to a circular economy, which allows reducing resource consumption, reducing the negative impact on the environment, and complying with relevant socio-economic standards. On the example of an agricultural complex, a model of an agribusiness ecosystem was created, including participants and internal relationships between them. The agents of the internal environment include resource (service) providers, agricultural manufacturers and customers (buyers), detailing their roles in this system. A methodical approach to assessing the effectiveness of management decisions based on a multi-criteria assessment in four areas is proposed: economic, environmental, social, and innovative. For implementation, one should choose a solution that gives the maximum value of the integral indicator at the system level, considering the participation of each of its agents. The proposed solutions will contribute to more sustainable production and consumption patterns, which will provide opportunities for developed and developing countries to achieve economic growth and sustainable development.