Research of the market and economic state of enterprises in the cosmetics industry in the context of reforming the regulatory framework and harmonization in accordance with the requirements of the EU regulations

There is a certain dissonance between the rate of increase in demand, for an expanded range of perfumery and cosmetic goods, and the slow development of regulatory and legal regulation of their production and safety. During the research, it was established that the inertia of state bodies regarding the approval of laws has a significant impact on the economic development of industry enterprises. Problems in methods for determining substances have been identified; ambiguity of the legislative framework regarding the legal liability of producers for falsification, use of non-regulated components, labeling requirements. To solve the problem, a critical analysis of the regulatory impact of the regulatory framework, in time, on the economic condition and competitiveness of industry products was carried out. The legislative requirements put forward in Ukraine, EU countries, Canada, America, China on control of production and testing of cosmetics on animals have been analyzed. As a result of the research, four stages of reforming regulatory regulation by the state and bringing the legislative framework of the industry in line with European requirements have been identified and substantiated. New categories introduced into the regulatory framework have been identified and the prospects for exporting goods produced within the framework of the new regulatory framework are shown. Based on the results of the research, identical and different requirements of the Ukrainian and European regulations for cosmetic products, for packaging, labeling, methods for studying stability, physical and chemical indicators, sampling procedure for expert evaluation were established. It is shown that the introduced changes meet the requirements of European standards and could increase the competitiveness and investment potential of domestic enterprises of the cosmetic industry