The Role Of Technological Innovation In Merchandising
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DOI: 10.30525/2661-5150/2023-4-3
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References listed on IDEAS
- Sara Pesaran Afsharian & Alireza Alizadeh & Mehri Chehrehpak, 2016. "Effects of applying radio frequency identification in supply chain management: an empirical study of manufacturing enterprises," International Journal of Business Information Systems, Inderscience Enterprises Ltd, vol. 23(1), pages 97-115.
- Indranil Bose & Chun Wai Lam, 2008. "Facing the Challenges of RFID Data Management," International Journal of Information Systems and Supply Chain Management (IJISSCM), IGI Global, vol. 1(4), pages 1-19, October.
- Benjamin Barann & Jan H. Betzing & Marco Niemann & Benedikt Hoffmeister & Jörg Becker, 2022. "Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 523-545, June.
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More about this item
Keywords
technological innovations; merchandising; consumer behaviour; supply chain logistics; augmented reality; retail; competitive advantages;All these keywords.
JEL classification:
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
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