IDEAS home Printed from https://ideas.repec.org/a/bac/fsecub/15-21-18.html
   My bibliography  Save this article

E-Commerce National Market - Study From The Perspective Of Manifested Demand

Author

Listed:
  • Laura Catalina Timiras

Abstract

E-commerce market in Romania recorded the lowest level of development compared to other EU countries, in terms of the intensity of online purchase habit of the population of Romania. Thus, in 2014, only 16.7% of those who used the computer in the range of 16-74 years and 10% of the total population of the same age had made online purchases, compared with 63.3% and 50% respectively - the same indicators at EU level. Still, in Romania there was a rapid increase in the share of those who make online purchases, so in 8 years (2007-2014) this indicator increased by 3 times. Regarding the categories of the population by various characteristics, greater orientation towards online purchases is recorded among individuals with high formal education, youth (under 35), with above-average incomes. In terms of product categories purchased online, the most favorite categories are: clothes, sports goods. This analysis is based mostly on official statistics provided by Eurostat.

Suggested Citation

  • Laura Catalina Timiras, 2015. "E-Commerce National Market - Study From The Perspective Of Manifested Demand," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    • Handle: RePEc:bac:fsecub:15-21-18
    as

    Download full text from publisher

    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2015/20152118.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    e-commerce market; turnover from e-commerce; orders over internet; structure of demand on internet;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bac:fsecub:15-21-18. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Bogdan Nichifor (email available below). General contact details of provider: https://edirc.repec.org/data/fseubro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.