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Legislative Framework Of Broadcasting In Romania And In The European Union

Author

Listed:
  • Diana Magdalena Prihoanca
  • Brându?a-Mariana Amalancei

Abstract

Romania’s adherence to the European Union implied the previous and entire acceptance of the Community acquis in force on 31st of December 1999. Our country didn’t request any period of transition or of derogation in this meaning, being among the first states from East Europe that regulated the audio-visual department, after the occidental model. In order to harmonize the Romanian legislation with the European standards, The National Council of the Audio-Visual Department adopted and transposed a whole range of acts and decisions that we will try to synthesize in our paper. In the adoption of the acquis, the NAC has to watch whether the adopted decisions are conform to the progress at European level. It is necessary to continue strengthening the administrative capacities of NAC to ensure a transparent and predictable implementation of the regulatory framework in the field of audiovisual policy. In Romania, the normative acts that regulate aspects concerning general advertising and promotional communication through television are: Advertising Act and the Broadcasting Act.

Suggested Citation

  • Diana Magdalena Prihoanca & Brându?a-Mariana Amalancei, 2014. "Legislative Framework Of Broadcasting In Romania And In The European Union," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 19.
    • Handle: RePEc:bac:fsecub:14-19-28
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    More about this item

    Keywords

    community acquis; regulations on broadcasting; advertising law; the National Audiovisual Council; transposition of directives;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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