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Automotive Market- From A General To A Market Segmentation Approach

Author

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  • Liviana Andreea Niminet

Abstract

Automotive market and its corresponding industry are undoubtedly of outmost importance and therefore proper market segmentation is crucial for market players, potential competitors and customers as well. Time has proved that market economic analysis often shown flaws in determining the relevant market, by using solely or mainly the geographic aspect and disregarding the importance of segments on the automotive market. For these reasons we propose a new approach of the automotive market proving the importance of proper market segmentation and defining the strategic groups within the automotive market.

Suggested Citation

  • Liviana Andreea Niminet, 2013. "Automotive Market- From A General To A Market Segmentation Approach," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.
    • Handle: RePEc:bac:fsecub:13-18-07
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    More about this item

    Keywords

    automotive markets; market analysis; market segmentation; strategic groups;
    All these keywords.

    JEL classification:

    • L62 - Industrial Organization - - Industry Studies: Manufacturing - - - Automobiles; Other Transportation Equipment; Related Parts and Equipment
    • L53 - Industrial Organization - - Regulation and Industrial Policy - - - Enterprise Policy
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship

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