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Integration of mathematical models in marketing theory and practice

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  • Ioana Olariu

Abstract

This article is a theoretical approach on the main mathematical models used in marketing practice. Application of general systems theory in marketing involves setting behavior assumptions as models of various processes.These models have, on the one hand, to describe the interactions between ambiance and system factors, and, secondly, to identify causal dependencies existing in these interactions.Since the models are the means by which possible solutions can be drawn consequences, they occupy a central role in the design of a system to solve a marketing problem.The model is a simplified representation which is described and conceptualized phenomena and real life situations.The purpose of a model is to facilitate understanding of the real system. Models are widely used in marketing, it takes different forms that facilitate understanding the realities of marketing.

Suggested Citation

  • Ioana Olariu, 2011. "Integration of mathematical models in marketing theory and practice," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 16-17.
    • Handle: RePEc:bac:fsecub:11_12-16_17-23
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    More about this item

    Keywords

    Mathematical model; decision; marketing system;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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