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Highlights of Marketing Research in Romania

Author

Listed:
  • Laura Catalina Timiras
  • Bogdan Nichifor
  • Luminita Zait

Abstract

Being in direct dependence with markets development - namely, with economic development level, intensity of competition and consumers demands - domestic marketing research market registered up to the year 2008 a sustained increased. More and more players have come at this market, as represented of both world famous organizations, and locally operating companies. Revenues from marketing research services showed significant annual increases for most market operators. So as expected, the economic crisis spread at this level too, the year 2009 marking the beginning of earnings decline in marketing research services. On the activity distribution point of view the research marketing market in Romania is a concentrated one, mainly dominated by a relatively small number of multinational companies.

Suggested Citation

  • Laura Catalina Timiras & Bogdan Nichifor & Luminita Zait, 2010. "Highlights of Marketing Research in Romania," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 15.
    • Handle: RePEc:bac:fsecub:10-15-81
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    File URL: http://sceco.ub.ro/DATABASE/repec/pdf/2010/20101581.pdf
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    Citations

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    Cited by:

    1. Laura Catalina Timiras, 2013. "The Evolution Of The Marketing Research Market On The Level Of The European Union Countries, After 2000," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 18.

    More about this item

    Keywords

    marketing; marketing research; turnover; market operators;
    All these keywords.

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
    • D - Microeconomics

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