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Leveraging student groups to transform corporate donors into major gift partners

Author

Listed:
  • Case, Dan

    (Associate Director of Advancement, Rochester Institute of Technology, USA)

Abstract

This paper focuses on the Rochester Institute of Technology’s (RIT) utilisation of student groups to create broad corporate partnerships resulting in multiyear, major gift commitments. It includes an overview of the process of converting companies into dedicated university partners, strategies for positioning oneself as the liaison between companies and student organisations, and success stories of the university’s programme. The process described can be applied to any organisation with student groups that companies seek to use as a recruitment pool.

Suggested Citation

  • Case, Dan, 2025. "Leveraging student groups to transform corporate donors into major gift partners," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 336-343, February.
    • Handle: RePEc:aza:jeam00:y:2025:v:9:i:4:p:336-343
    as

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    More about this item

    Keywords

    corporate fundraising; student groups; partnerships; stewardship; strategy; cultivation;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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