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Women taking the lead: Inspiring female philanthropy in annual giving

Author

Listed:
  • Morden, Hilary

    (Manager, Annual Giving Volunteer Programs, University Advancement, McGill University, Canada)

Abstract

This paper focuses on inspired leadership from women philanthropists in an Annual Giving context by covering a case study on a volunteer-led fundraising initiative that raised CAD$130,000 in 12 months from female donors. It shows how McGill University supported the volunteers and highlights the roles of the Annual Giving, Alumni Engagement, Communications and Major Giving teams. This paper also covers some important lessons learnt and explores how such initiatives have been successful in other Advancement teams of all sizes.

Suggested Citation

  • Morden, Hilary, 2025. "Women taking the lead: Inspiring female philanthropy in annual giving," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(4), pages 325-335, February.
    • Handle: RePEc:aza:jeam00:y:2025:v:9:i:4:p:325-335
    as

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    More about this item

    Keywords

    annual giving; volunteer fundraising; peer-to-peer; female philanthropy; communications;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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