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Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley

Author

Listed:
  • Schnur, Christa

    (Digital Transformation Project Manager, University of California, Berkeley, USA)

  • Doughty, Robyn

    (Senior Director of Data and Business Solutions, University of California, Berkeley, USA)

Abstract

Realigning data and integration tools after years of inconsistent management can seem overwhelming at best and impossible at worst. To meet the demands of today's tools and analytics, it is a worthwhile investment to strategically improve data quality and accessibility. Whether your institution is preparing for a customer relationship management (CRM) conversion or just trying to get a better handle on managing data, this paper will examine UC Berkeley's initiative to create business and technical solutions to increase transparency, governance and data intake while decreasing customisations and confusion for stakeholders.

Suggested Citation

  • Schnur, Christa & Doughty, Robyn, 2024. "Undoing the past to prepare for the future: Lessons learned from the data exchange project at UC Berkeley," Journal of Education Advancement & Marketing, Henry Stewart Publications, vol. 9(3), pages 211-221, December.
    • Handle: RePEc:aza:jeam00:y:2024:v:9:i:3:p:211-221
    as

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    More about this item

    Keywords

    integration; governance; data quality; data clean-up; project management; change management;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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