IDEAS home Printed from https://ideas.repec.org/a/aza/jdsmm0/y2024v12i1p52-64.html
   My bibliography  Save this article

Creativity: Firing on all generative AI cylinders

Author

Listed:
  • Pearson, Andrew

    (Intelligencia Limited, China)

Abstract

Generative AI is unquestionably having its moment in the digital sun. It is currently being used to build applications that can generate new content quickly, efficiently and responsibly, as well as to augment the skills of workers. As this paper will show, however, its ability to create text, images, music, animation, video and even build software code from simple, user-generated text prompts will simplify business processes in a multitude of ways. With generative AI having already demonstrated its ability to ‘see’, ‘hear’, ‘speak’, ‘move’ and ‘write’, the power of its creativity will be increasingly embraced. It will not only be associated for image, audio and video content creation, but will also help with content personalisation, content automation, coding creation and assistance, augmenting customer support, augmenting workers, product design and content repurposing. The potential support it can provide to business is almost limitless.

Suggested Citation

  • Pearson, Andrew, 2024. "Creativity: Firing on all generative AI cylinders," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 12(1), pages 52-64, June.
    • Handle: RePEc:aza:jdsmm0:y:2024:v:12:i:1:p:52-64
    as

    Download full text from publisher

    File URL: https://hstalks.com/article/8534/download/
    Download Restriction: Requires a paid subscription for full access.
    File URL: https://hstalks.com/article/8534/
    Download Restriction: Requires a paid subscription for full access.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Keywords

    artificial intelligence; generative AI; Gen AI;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aza:jdsmm0:y:2024:v:12:i:1:p:52-64. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Henry Stewart Talks (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.