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How putting the customer at the heart of everything can supercharge growth

Author

Listed:
  • Zhou, Julie

    (VP of Growth Marketing, AdRoll, USA)

Abstract

Building great technology or products only gets you so far. Customers expect more. They expect relationships as well as results. So if you do not know your customers and they do not know you, there will come a time when they start to disengage and your growth will start to plateau. And if you do not know the signals and how to act on them, then you are going to be in trouble. Using AdRoll as a case study we will talk about how to identify this and the steps you can take and the operating principles you need to embrace to ensure everyone is your customer now and into the future.

Suggested Citation

  • Zhou, Julie, 2021. "How putting the customer at the heart of everything can supercharge growth," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 9(3), pages 214-218, December.
    • Handle: RePEc:aza:jdsmm0:y:2021:v:9:i:3:p:214-218
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    Citations

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    Cited by:

    1. AGARWAL Reeti & MEHROTRA Ankit, 2023. "Influence Of Online Forums On Customers’ Buying Decisions: A Machine Learning Approach," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 18(3), pages 5-23, December.

    More about this item

    Keywords

    growth; business growth; customer marketing; relationship marketing; content plan;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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