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A marketer’s guide to voice: Why your brand needs to start speaking

Author

Listed:
  • Myers, Nick

    (RedFox AI)

  • Westwater, Susan

    (Pragmatic Digital, UK)

  • Westwater, Scot

    (Pragmatic Digital)

Abstract

Marketers must be permanently on the lookout for new tools and technologies to help promote their brand to the people that matter most. Voice technology offers a direct one-to-one engagement and feedback loop unlike anything that has been before. This paper guides interested marketers through the growing world of voice to understand why voice matters, why brands need to start investing in the technology today, who is adopting the technology and how the technology works. It also describes some simple steps to begin developing a content strategy around the next primary user interface.

Suggested Citation

  • Myers, Nick & Westwater, Susan & Westwater, Scot, 2019. "A marketer’s guide to voice: Why your brand needs to start speaking," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 7(3), pages 225-233, December.
    • Handle: RePEc:aza:jdsmm0:y:2019:v:7:i:3:p:225-233
    as

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    More about this item

    Keywords

    voice-first marketing; voice assistant technology; content strategy; innovative technology; voice search; Alexa;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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