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Best practices for producing stories on Instagram

Author

Listed:
  • Nardello, Erica

Abstract

Seven years and 700 million users after launching, Instagram’s latest product offering poses unique opportunities and challenges for brands. From creative and content strategies to live-streaming options to new advertising opportunities, Instagram Stories provides brands with unique ways to innovate and make an impact on both their businesses and their audiences.

Suggested Citation

  • Nardello, Erica, 2017. "Best practices for producing stories on Instagram," Journal of Digital & Social Media Marketing, Henry Stewart Publications, vol. 5(4), pages 332-340, October.
    • Handle: RePEc:aza:jdsmm0:y:2017:v:5:i:4:p:332-340
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    Cited by:

    1. Malíčková Lucia, 2024. "Extracting Retrospective Information through the Public Sharing of Female Golfers' Contributions in a Digital Environment: An Analytical Perspective of Their Impact on Shaping Golf Communities," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 1734-1743.

    More about this item

    Keywords

    social media; social media strategy; Instagram; Instagram Stories; content strategy;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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