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Caught in the whirlwind of market power: The impact of WhatsApp's 2021 update on users' privacy in India

Author

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  • Shah, Nikita

    (Assistant Professor of Law at Institute of Law, Nirma University, India)

Abstract

WhatsApp's entrenched market power has culminated in Indians being obliged to give up their privacy. This paper reports on an empirical study of WhatsApp to prove that it has been able to infringe consumers' privacy because of its market power, which has become insidious due to network effects, consumer inertia and asymmetry of information. Throughout this study, the author has not tried to quantify privacy or develop parameters of privacy, since the responses would have been flawed by subjectivity. Instead, the author has conducted this quantitative study to prove that consumers value privacy on paper but not when faced with the counteraction of free services. The researcher used questionnaires to understand the behaviour of Indian users towards privacy. The respondents were chosen based on a stratified sampling method, and analysis was done using descriptive statistics to quantitatively summarise the challenges faced by the respondents in switching away from WhatsApp. The study concluded that users cannot exercise constraints due to the privacy paradox, consumer inertia and asymmetry of information. WhatsApp has the largest consumer base in India, and hence, its pervasiveness is considered extensively in this paper.

Suggested Citation

  • Shah, Nikita, 2024. "Caught in the whirlwind of market power: The impact of WhatsApp's 2021 update on users' privacy in India," Journal of Data Protection & Privacy, Henry Stewart Publications, vol. 7(1), pages 98-112, November.
    • Handle: RePEc:aza:jdpp00:y:2024:v:7:i:1:p:98-112
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    More about this item

    Keywords

    asymmetry of information; WhatsApp; consumer inertia; Indian Competition Act; market power; privacy paradox; privacy;
    All these keywords.

    JEL classification:

    • K2 - Law and Economics - - Regulation and Business Law

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