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Building the Lands’ End digital asset management content hub

Author

Listed:
  • Meinholz, Dale

    (Lands’ End, USA)

Abstract

Founded in 1963, Lands’ End is a digital retailer of clothing and home products available through online marketplaces and retail stores. In 2019, the company transitioned to a new enterprise digital asset management solution for its in-progress and final assets. This paper summarises how the new system has expanded into a content hub for a wide variety of digital assets, including images, video, catalogue pages, e-mails and integrations with enterprise systems, and describes the challenges, benefits and opportunities.

Suggested Citation

  • Meinholz, Dale, 2024. "Building the Lands’ End digital asset management content hub," Journal of Digital Media Management, Henry Stewart Publications, vol. 13(1), pages 38-43, September.
    • Handle: RePEc:aza:jdmm00:y:2024:v:13:i:1:p:38-43
    as

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    More about this item

    Keywords

    digital asset management; content hub; searching; integrations; metadata;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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