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Revitalising legacy video ingest workflow: A case study on cultivating a digital mindset and gaining key stakeholder buy-in to transition to a cloud-based media asset manager

Author

Listed:
  • Collins, Rob

    (Starz, USA)

  • Neff, Dominique

    (Starz, USA)

Abstract

Starz, a premium cable channel and subscription video on demand network founded in 1994, took on a project to migrate its ingest workflow to a cloud-based media asset manager. It was a complex undertaking, involving multiple departments, software developers, product managers and vendors. This paper describes the project history, its genesis, its execution and its results. This paper also examines the business justification for this kind of a project and the issues inherent in replacing a long-standing business workflow.

Suggested Citation

  • Collins, Rob & Neff, Dominique, 2024. "Revitalising legacy video ingest workflow: A case study on cultivating a digital mindset and gaining key stakeholder buy-in to transition to a cloud-based media asset manager," Journal of Digital Media Management, Henry Stewart Publications, vol. 12(3), pages 198-211, March.
    • Handle: RePEc:aza:jdmm00:y:2024:v:12:i:3:p:198-211
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    More about this item

    Keywords

    media asset manager; MAM; ingest; digital video; streaming; SVOD;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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