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Clearing the path for digital asset management: Removing obstacles to enhance user experience

Author

Listed:
  • Currans, Amy

    (Digital Asset Manager, Global Marketing Operations, Google, USA)

  • Lopez, Pauline

    (Lead Digital Asset Manager, Amazon Devices, USA)

Abstract

Digital asset management (DAM) entails more than just software implementation and administration as it requires building relationships with users at all stages of programme development. By treating users as customers, we can use customer service principles to foster loyalty and goodwill. This approach also helps us focus our efforts where it matters — removing blockers for our customers. This paper describes specific ways to consider customer needs through a standardised approach that supports customer loyalty and reduces effort.

Suggested Citation

  • Currans, Amy & Lopez, Pauline, 2023. "Clearing the path for digital asset management: Removing obstacles to enhance user experience," Journal of Digital Media Management, Henry Stewart Publications, vol. 12(2), pages 102-115, December.
    • Handle: RePEc:aza:jdmm00:y:2023:v:12:i:2:p:102-115
    as

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    More about this item

    Keywords

    user experience; user interface; DAM administration; customer journey; user research; onboarding; system design; customer service;
    All these keywords.

    JEL classification:

    • M11 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Production Management
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management

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